Branding
Branding
Branding
Product Design
Product Design
Product Design
Papyrus - Reimagining Stationery for the Modern Creative Professional
Year
2023
Client
Papyrus
Timeframe
3 weeks
Papyrus sought to reinvent traditional stationery for today's digital-first professionals who still cherish analog creative experiences. Our challenge was to design a brand and product line that bridges the gap between digital efficiency and tactile, meaningful communication.
Papyrus sought to reinvent traditional stationery for today's digital-first professionals who still cherish analog creative experiences. Our challenge was to design a brand and product line that bridges the gap between digital efficiency and tactile, meaningful communication.
Papyrus sought to reinvent traditional stationery for today's digital-first professionals who still cherish analog creative experiences. Our challenge was to design a brand and product line that bridges the gap between digital efficiency and tactile, meaningful communication.
The challenge
In an increasingly digital world, traditional stationery brands struggle to remain relevant, with most offerings feeling outdated and disconnected from contemporary work and creative practices. Papyrus needed a comprehensive redesign that would appeal to professionals who value both aesthetic quality and functional innovation in their writing and note-taking tools.
In an increasingly digital world, traditional stationery brands struggle to remain relevant, with most offerings feeling outdated and disconnected from contemporary work and creative practices. Papyrus needed a comprehensive redesign that would appeal to professionals who value both aesthetic quality and functional innovation in their writing and note-taking tools.
In an increasingly digital world, traditional stationery brands struggle to remain relevant, with most offerings feeling outdated and disconnected from contemporary work and creative practices. Papyrus needed a comprehensive redesign that would appeal to professionals who value both aesthetic quality and functional innovation in their writing and note-taking tools.
The solution
We developed a minimalist, modular stationery system that integrates seamlessly with digital workflows while celebrating the art of handwritten communication. Our design approach combined sustainable materials, ergonomic design, and a clean visual identity that speaks to professionals who appreciate both form and function, creating a product line that feels both cutting-edge and timeless.
We developed a minimalist, modular stationery system that integrates seamlessly with digital workflows while celebrating the art of handwritten communication. Our design approach combined sustainable materials, ergonomic design, and a clean visual identity that speaks to professionals who appreciate both form and function, creating a product line that feels both cutting-edge and timeless.
We developed a minimalist, modular stationery system that integrates seamlessly with digital workflows while celebrating the art of handwritten communication. Our design approach combined sustainable materials, ergonomic design, and a clean visual identity that speaks to professionals who appreciate both form and function, creating a product line that feels both cutting-edge and timeless.
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